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American Luxury for A Luxury Brand

Title

American Luxury for A Luxury Brand

category

Retail

Year

September, 2019

Tommy Hilfiger fuses luxury and casual lifestyle very beautifully in their products. Every corner of the building is designed very clean and minimalistic with a luxurious tendency. The purpose of this is so the customer can focus on the products more exclusively.

Although that is the case, the design itself must be pleasing and easy to access. We took inspiration from modern american houses to show luxury whilst still generally accessible to the perception of the majority of the public.